our approach
Improving Horse Welfare Outcomes by Finding Common Ground.
At Its Core, Economic Impacts from Industry—and How Americans View Horses Ideologically in Different Parts of the Country—Influence Horse Welfare Outcomes.
Identifying the economic and ideological barriers that prevent industry stakeholders and policymakers from taking meaningful action to improve horse welfare—and discovering the common ground that will move us all forward—is key to reducing U.S. equine suffering.
Our Capabilities
Horse Welfare Outcomes Consulting
Horse welfare program audits, research, insights, and solutions for improving horse welfare outcomes. Communications plans and messaging structures to assist with improved horse welfare outcomes implementation.
Horse Slaughter Pipeline Journey Mapping
Identifying horse slaughter marketing channels and pipeline entry points for horse segments. Outlining most common slaughter pipeline journeys and outcomes for horse segments.
Audience Research, Insights, and outreach
Qualitative and quantitative audience research and insights. We identify the barriers that hold them back and the fuel that moves them forward, and provide a map on how to connect.
Media Resources and Presentations
Provide U.S. horse welfare inputs—across various disciplines and categories—for media inquiries, interviews, and features. Author and give presentations on horse welfare outcomes in the U.S.